Nurture Leads Like You Mean It — Resources

Everything from today, ready to use

Copy any prompt straight into Claude. Download the tracker and the slides below.

John MayersPresented by John Mayers

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This week's session

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01

Build 3 Buyer Personas

Turns a rough idea of your customer into three distinct, usable personas with triggers, objections and subject lines.

You are a senior direct-response strategist. I want three distinct buyer personas for my business.

MY BUSINESS
- What we sell:
- Price point:
- How people usually find us:
- The customer I already know we serve well:

INSTRUCTIONS
1. Before you write anything, ask me up to five clarifying questions. Ask only what you actually need.
2. Then produce three personas. Make them different from each other: different trigger, different objection, different buying speed. No composite "average customer."
3. For each persona, give me:
   - Name and one-line description
   - Job, business size, and daily reality
   - The problem in their own words (write it as a sentence they would actually say)
   - What they have already tried and why it failed
   - The moment that makes them start looking (the trigger event)
   - Top three objections, ranked
   - What proof would move them
   - Channels where they actually spend attention
   - Three subject lines that would make this specific person open an email
4. End with a short note on which persona is worth the most to me and why.

RULES
- Plain language. No marketing jargon.
- Be specific. "Busy" is not a detail; "checks email between jobs at 6am" is.
- If something is a guess, label it a guess.

Paste this into Claude, fill in your business details, and answer the clarifying questions it asks.

02

Create A Form That Tags The Persona

A short intake form that sorts every lead into one of your three personas — without asking a hundred questions or feeling like a quiz.

Act as a conversion-focused funnel strategist. Build a short lead form for [BUSINESS TYPE] that sorts each person into one of my 3 personas from the personas doc, without it reading like a quiz or a screening test.

Use the personas doc in project knowledge as the source of truth for what separates each persona, their Surface, Pain, and Trigger signals.

Requirements:
- 4 to 6 questions, worded like normal intake questions (name, business details, what brought them here), never framed as "which type of customer are you"
- Every answer option should map cleanly to one persona based on the signals in the personas doc
- After the questions, give me a simple scoring table: which answer combinations point to which persona
- Suggest a hidden field name and tag value I can use in GoHighLevel for each persona result, e.g. persona_tag = persona_1_name
- Keep the tone of every question consistent with a normal, friendly intake form, so it feels like onboarding, not profiling

Note: run this inside the same Claude Project as your personas doc, so Claude reads the real persona definitions instead of guessing at generic ones. The lead never sees a quiz, they just fill out a form and the right 7-email sequence fires automatically based on the hidden tag.

Run it in the same Claude Project as your personas doc. The lead just fills in a form; the hidden tag fires the right 7-email sequence.

03

Write A 7-Email Nurture Sequence

The full sequence prompt: seven emails, each with one job, taking a lead from cold to a decision.

You are writing a 7-email nurture sequence that takes a cold lead to a buying decision.

CONTEXT TO USE
- Personas doc (uploaded)
- Past emails and their open/reply rates (uploaded)
- Offer:
- Price:
- The single objection that kills most deals:

SEQUENCE STRUCTURE
Email 1 — Deliver what they signed up for. One useful thing they can act on today. No pitch.
Email 2 — Name the problem better than they can. Show you understand the cost of leaving it alone.
Email 3 — Proof. One customer story, specific numbers, what changed. Include a short testimonial ask for recent buyers.
Email 4 — Handle the biggest objection head on. Do not soften it. Add a second piece of proof.
Email 5 — Show the mechanism. How the thing actually works, in steps, so it stops feeling like magic.
Email 6 — The offer, stated plainly. What they get, what it costs, what happens next.
Email 7 — Close the loop. Last call, one reason to decide now, and a clean way to say no.

RULES FOR EVERY EMAIL
- Under 200 words unless the email needs an explanation, then go longer once.
- One idea per email. One call to action per email.
- Subject line and preview text for each. Three subject line options.
- Write like a person emailing a person. No "I hope this email finds you well."
- Match the voice in my past emails. Steal my phrasing, not a template's.
- No buzzwords. No exclamation marks.

OUTPUT
For each email: send day, subject line options, preview text, body, and one line explaining the job that email does.

Works best inside a Claude Project with your past email data and your personas doc uploaded.

04

Wire It Into GoHighLevel

What we built live, in order. The slides have the screenshots for each step.

  • 01Create the tag that marks a new lead (one tag, one meaning — don't stack them).
  • 02Build the form and map every field to a contact field, including the persona field.
  • 03Trigger a workflow off the tag, not off the form, so manual adds work too.
  • 04Add the seven emails as workflow steps with wait timers between them.
  • 05Add the exit condition: replies and bookings pull the contact out of the sequence.
  • 06Test with your own email before it touches a real list.
05

Ask For Testimonials That Work

Three short scripts: the ask, the follow up that gets a number, and turning an offhand compliment into usable proof.

SCRIPT 1 — The ask, sent 7 days after delivery

Subject: quick one

Hi [First name],

You've been using [product] for about a week now. Two questions, takes a minute:

1. What was the thing you were trying to fix when you signed up?
2. What's different now?

Reply in whatever form you like. Voice note is fine. If it's useful I'd like to quote you, and I'll send you the wording before it goes anywhere.

[Your name]


SCRIPT 2 — The follow up that gets specifics

Hi [First name],

Thanks for that. One more thing so I can use it properly: is there a number attached to it? Hours saved, leads booked, replies per send, anything you actually track.

Rough is fine. "About four hours a week" is more useful than "a lot."

[Your name]


SCRIPT 3 — Turning a compliment into a testimonial

Hi [First name],

You said something in our last call that stuck with me: "[quote the line back to them]."

Can I use that, with your name and business? I'll send the exact wording and placement first. Say no and nothing changes between us.

[Your name]

The output of these feeds Email 3 and Email 4 in the sequence — the proof email and the objection email.

06

Build Your Hiring Roadmap

Walks you through last week task by task, scores each one, and tells you the single role to hire for first.

You are helping me build my Hiring Roadmap. Follow these steps exactly. Ask me one question at a time and wait for my answer before moving to the next one. Do not skip ahead.

STEP 1: Rebuild my week

Ask me to list everything I did last week, day by day. Prompt me with questions like:
- What did you do Monday morning? Afternoon?
- What meetings were you in and why?
- What tasks did you personally complete?
- What did you check on, approve, or fix?

Keep asking until we have a full list of tasks for the whole week.

STEP 2: Score every task

Once we have the list, go through each task one at a time and ask me these three questions:
1. Did this task directly generate revenue? (Yes / No)
2. Did this task actually need me specifically, or could someone else have done it? (Needed me / Didn't need me)
3. Could this task be taught to someone else in under a week? (Yes / No)

STEP 3: Build the table

After scoring every task, put it all into one table with these columns:

Task | Generated Revenue | Needed Me | Teachable

STEP 4: Give me my Hiring Roadmap

Now summarize the results:
- List every task that didn't generate revenue, didn't need me, and could be taught. Call this "Hire For This First."
- List any task that didn't need me but wasn't fully teachable yet. Call this "Document, Then Hire."
- List anything that both generated revenue and needed me. Call this "Stay In My Hands."

Finish with one direct sentence telling me the single role I should hire for first, based on what ate the most hours on my list.

It asks one question at a time — answer as you go and it builds the table and the roadmap at the end.

Everything In One Place

Same files we used on the call. Nothing else in them.

  • Email performance tracker
    tracker.xlsx
    Download
  • Full webinar slide deck
    businessaiwebinerleads.pdf
    Download
  • Persona builder prompt
    persona-builder-prompt.txt
    Download
  • Persona form prompt
    persona-form-prompt.txt
    Download
  • Nurture sequence prompt
    nurture-sequence-prompt.txt
    Download
  • Testimonial scripts
    testimonial-scripts.txt
    Download
  • Hiring roadmap prompt
    hiring-roadmap-prompt.txt
    Download

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Book a short introduction call and we'll walk through your setup together.

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